Abstract
The visiting public profile of the Costa Rican Art Museum is here by presented, in order to determine the cultural consumer's characteristics of the museum product. The study was conducted between 2019 and 2020, by the Heritage, Development and Society Program. This study is approached from Sociology of Culture and Museology. Consists of a quantitative study, with descriptive scope, applied to 220 visitors. It was concluded that the visiting public belongs, mostly, to a high cultural capital sector, since it is instructed and educated, with a high economic capital; capitals that create and reproduce that social group's conditions, which, previously, has internalized cultural, educational and symbolic elements that allow its visitation and enjoyment.
Key words: museums; cultural sociology; cultural users; audience research; cultural behavior