Abstract:

This article presents a first approach to the public policies used in a rural community from an exploratory case study, where some of the social factors that most impact a small fishing community, located in the region, are evidenced. from the Mexican Pacific, the western center of the country, called "Las Caletas" beach. Data obtained from a socio-economic study applied in this rural community by the authors are recovered (Saldaña et al, 2017), with the purpose of analyzing them from the perspective of the public policies used by the different levels of government.

The methodology used in this documentary study is of an exploratory and interpretative type, of observation and collection of testimonies of the residents of the community who are part of the referential and contextual context of this case study.

With the analysis of the data found and testimonies presented, some viable community development strategies and management measures are proposed in accordance with the use and conservation of the natural resources of the region, all with the commitment of the premises to improve sustainability of the tourist product.

Keywords: México; Public policies; Tourism; Jalisco;